MALE POTION IN A BOTTLE. Trying to breach the same barrier as deodorant, Dr. Pepper 10, a soft drink with 2 grams of sugar and ten calories, is being advertised as a men only drink that promotes roaming jungles at high speeds in beefy wheeled vehicles. The only other products that can claim such gender specificity in a supermarket are the feminine hygiene items on display in aisle 6 and one shouldn't eat them.